Project Description

The city of Reims ‘CITURA’ integrated public transport network is founded on a successful public/private partnership and enabled by a comprehensive ticketing system developed by Parkeon.

Insights about the location

  • Reims is a city in north-eastern France’s Grand Est region and it is around 45 mins from Paris by train
  • The city is renowned as the unofficial capital of the Champagne wine-growing region, with many of the champagne houses headquartered there
  • The metropolitan area of Reims has over 320,000 inhabitants

Scope of the project (per year)

million passenger journeys
million sales transactions
centralised devices

The Challenge

The city of Reims faced two major issues; firstly congested roads with inefficient connections between the city centre and its conurbations, and secondly the remoteness of the high-speed train “EST Europe” station. The Reims Public Transport Authority invested in a multi-modal environmentally friendly public transport network to bring a new energy to the city. Based on their proven experience and expertise, Flowbird was appointed by the main contractor Alstom-Transport to provide the automatic fare collection system.

The Solution

Flowbird developed two contactless ticketing platforms; one for occasional travellers and the other – the ‘GRAND R’ smartcard – for regular users.

The resulting systems consisted of over 700 individual devices:

  • 52 ASTREO ticket vending machines located at stations for 24/7 ticket sales and for recharging contactless cards
  • 518 AXIO on-board validators to facilitate smooth and fast boarding through contactless card validation
  • 117 Point of Sales Terminals (POS) to extend the sales distribution network to public offices and authorised resellers
  • Portable inspector devices to allow inspection of tickets during journeys

The distributed sales and validation channel is managed and controlled by Parkeon’s Transfolio back office platform, which also provides revenue and usage data for CITURA transactional analysis and operational performance improvements.
Flowbird also processes banking transactions through its ArchiPEL clearing system.

The Benefits

  • The system went live in April 2011, meeting all the original functional, technical and organisational objectives.
  • Ongoing Flowbird support through a maintenance contract covering the entire device infrastructure, maximising operational life of the equipment, optimising operational efficiencies and increasing revenue.
  • The multi-modal ticketing solution meets the needs of the passengers and provides operators with reliable performance data.

“The arrival of the Tramway and a coherent ticketing system at city level has brought a new image of modernity and dynamism”

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