Principality of Monaco

Key deliverables

Our partner wanted a Single Sign-On Mobility-as-a-Service (MaaS) application to enable planning, booking, and payments for multiple services. The following capabilities were required:

• Customised, branded appearance
• Account registration
• Payment card registration
• Multimodal journey planning 
• Transport ticketing and payments
• ID-linked passes, concessions, discounts 
• Shared mobility booking and payments

In response, Flowbird developed Monapass, a MaaS app that gives residents and visitors to Monaco a secure account for selecting and paying for transport and mobility services, including:

• Bike share (MonaBike)
• Bus travel (CAM)
• On-street parking (Monaco City Hall)

With easier access to multimodal services, user journeys are seamless. In addition, it provides access to  offers associated with the purpose of the journey, enabling ticketing and payment for a range of cultural and entertainment venues, including:

• Oceanographic Museum
• Beaux-Arts cinema
• Monaco Le Grand Tour (tourist bus)
• Prince’s palace
• Cars collection
• Zoological Gardens
• Louis II Stadium (AS Monaco)

And more to come!

With just one app, it’s simple to plan for trips and entertainment, and receive a digital single ticket, subscription, or special offers (concessions). Travel around is effortless!

Key features of the system

• A secure account providing access to  multiple transport, mobility and leisure services, for a fluid, inclusive experience.
• A choice of payment/ticketing  media (including, bank card, QR codes etc.).
• Real-time offers based on user preferences.
• Modular, open platform facilitating the integration of additional services.
• Dynamic, secure QR codes that can be scanned to board buses, unlock bikes or enter museums, for example.
• Digital communication channel with the Monapass community.

Real-time information and incentivisation

Monapass provides up-to-the-minute, location based information on the mobility services, such as bus running times and parking or bicycle availability. By delivering an accurate picture of services at all times, it makes sure that journeys run more smoothly and users have a positive experience.

For the service provider, the application also becomes a valuable direct communication channel with the end-user community. In this case, Extended Monaco and the transport, mobility and leisure operators using the platform as a bookings engine, can send digital communications that encourage users to choose a particular service, enjoy specific offers and participate in events.

The platform becomes a valuable tool for incentivising behaviour change that can benefit the local area socially, economically, and environmentally. For example, offers and subscriptions can be created to motivate increased use of public and shared transport, which contribute towards achieving climate targets.

Data analytics and insight

Finally, thanks to the Flowbird platform, Extended Monaco receives monthly reports on the use of services. This rich source of data on travel and payments behaviour enables the Principality to monitor trends and preferences and evolve increasingly customer-focused products and services.