Flowbird Completes Waitrose Car Parking App Rollout

App enables leading retailer’s customers to park faster and more conveniently

Flowbird Smart City UK has completed the roll out of its parking app at 14 Waitrose car parks across the UK. The introduction of the app makes parking payments quicker and more convenient, giving shoppers the option to complete a digital payment rather than using cash.

The Flowbird App is now available for use at Waitrose stores including Alderley Edge, Balham, Guildford, Monmouth and Rickmansworth.

App users book their parking session on arrival and receive a reminder when it is due to end, with the option to extend their stay whilst they shop. Shoppers are able to redeem their parking fee based on a small in-store spend threshold by showing the app, or a physical receipt if they paid with cash.

Customer feedback has been positive, with users stating that they value the flexibility of using cashless payment methods through their own devices, along with the ability to top up their parking on the go if needed.

Danny Hassett, Flowbird’s Managing Director Smart City UK, says:

“We are very proud to work with a respected retailer such as Waitrose to improve the shopping experience. Thanks to Flowbird’s solutions, Waitrose’s customers can now pay for parking with apps, card and cash – so there’s an option for everyone.”

Waitrose customers can download the Flowbird App via a QR code located on the side of Flowbird’s parking terminal or directly via the Google or Apple store.


Media contact
Paul O’ Grady
PR Consultant
Vitamin C

E: paul@wearevitaminc.com
M: +49 176 82374030

About Flowbird

Flowbird’s full range of parking, transport, and charging technologies, alongside data-driven insights, help local authorities evolve with the needs of their users, young and old. Our sixty years’ experience as a trusted Local Authority partner, and our market-leading service support, make us the perfect partner to navigate changing demographics, digitalisation, and climate pressures.

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