Pay In A New York Minute
Flowbird Group and NYCDOT launched the new and improved ParkNYC Mobile Parking App on October 17th, 2022.
The new ParkNYC app extends service to the tens of thousands of parking locations across the five boroughs and delivers a world-class app to over 1 million users.
Background
ParkNYC was born as a white-labeled app in 2016 when the NYCDOT released its first ever mobile payment option for drivers in the City. In 2021, the original vendor’s contract for the ParkNYC app was coming to an end. The NYCDOT initiated a robust procurement process to find the next vendor that would power the newest generation of ParkNYC – one fit for the most populated city in the country.
Smart City
The original ParkNYC app worked well for what residents needed back in 2016. But technology had expanded since then, and the app needed what today’s latest mobility solutions had to offer:
- A pay-as-you-go option. (The old app only allowed you to pre-load a digital wallet.)
- A modern interface that complemented NYC’s fast-paced advancements.
- User-friendliness
- Fleet management
Later that year, the NYCDOT found the operator that could fulfill the new requirements and take the City to the next era of digital mobility. ParkNYC would now be powered by Flowbird.
Launch Day Success
By the end of the day on October 17th, 44,000 users had successfully moved over to the new app.
Post Launch
By the end of the day on October 17th, 44,000 users had successfully moved over to the new app. Today, the app stands at a 4.6 star rating with 43k reviewers touting the refreshed look and feel.