Flowbird Group, a global leader in curbside management and urban mobility solutions, announced the promotion of Julianne Wilhelm to Vice President of Marketing for the U.S. market. In her new role, Julianne will lead the marketing strategy and enhance communication initiatives for the Flowbird America brand.
Julianne joined Flowbird in 2017 with a dual Bachelor’s degree in Marketing and Public Relations from the University of South Florida. With 11 years of experience in marketing, she has aided in managing the corporate branding for the company’s North American operations, along with supporting strategic branding of the company’s parking, mobility and transit systems.
Among her list of accomplishments, Julianne spearheaded the U.S. positioning for the Parkeon/Cale America Merger in 2018 when the two companies joined together to become Flowbird. The new brand has since become a well-known name in the industry among parking, transport, and mobility partners alike. She has also worked with international colleagues around the world to develop exciting product launches such as Flowbird Go, the Flowbird Mobile App, Pay-by-Text, ePermitting and more. Julianne has had several of her literary works published in industry magazines, including case studies featuring Detroit, Michigan; Pittsburgh, Pennsylvania; and Key West, Florida.
“We are delighted about the leadership role Julianne has accepted as Vice President of Marketing for the U.S.,” said Benoit Reliquet, President, Flowbird America, “Her contributions have been invaluable to growing the Flowbird brand and we are eager to work together to create new solutions and opportunities for our customers and partners. Furthermore, as the first female to take this position, we are thrilled to have Julianne in a role that continues to demonstrate Flowbird’s commitment to a culture of growth and diversity.”
Julianne can be seen at several industry conferences and events representing the Flowbird name. She currently sits on the board for the Florida Parking & Transit Association and is active in numerous other industry associations such as Women in Parking and SWPTA.